About me

I'm Alex, residing in NYC, where I craft the future as a multifaceted designer. I'm fervent about utilizing design thinking for addressing intricate issues and producing visually enticing and practical designs across diverse platforms.


As an individual, I'm inquisitive, compassionate, and constantly ready to grasp new knowledge. Cooperation is vital to me, and I excel at partnering with varied teams to develop efficient design solutions. I trust in the significance of transparent communication and proactive listening for establishing solid connections with clients and coworkers.


In the course of my profession, I have had the privilege to collaborate with an array of clientele, such as startups, non-profit organizations, and renowned corporations. My enthusiasm for design and dedication to perfection has garnered me acknowledgment in the field, inclusive of awards and appearances in design periodicals.

Email

suruthipoornima4302@gmail.com

Phone

+91 88255 60343

Services

End-to-end product design

Motion design

User experience design

Product strategy

Framer & Webflow development

Branding, visual identity design

Projects & Research Experience

2024

HospiHive - Application/ Responsive Website

UX/ UI Designer

Developed user-friendly interfaces for the app and website, optimizing the documentation process for healthcare professionals and reducing time spent on record-keeping tasks.

Implemented features to ensure seamless integration of the app with existing health record systems and the transmission of patient profiles to other hospitals at the patients' disposal.

2023

BookNWash - Case Study (Application)

UX/ UI Designer

Designed an intuitive user interface for an application for booking slots for hostel washing machines.

Implemented user experience mapping that streamlined the application flow, projecting a 40% decrease in time spent on the booking process.

Consulted with stakeholders to implement innovative features that improved app usability.

2019 - 2022

Trials of Athena - RPG-based Learning Application

Product Designer (Team of 3)

Developed an interactive and engaging role-playing game focused on tutoring STEM concepts to students in higher secondary education.

Conducted Market Research, SWOT analysis, etc, on competitor products, identifying market gaps and opportunities to improve user experience.

Conceptualized user interface designs and prototypes in Figma & Photoshop, including gamification

elements to motivate students to complete challenges, projecting more than 35% retention rate.

Tools

Figma

Design

Slack

Communication

GitHub

Development

Notion

Documentation

Linear

Creating & managing tasks

Zoom

Meetings

Made by

Suruthi Poornima

11:46:24 AM

Made by

Suruthi Poornima

11:46:24 AM

Made by

Suruthi Poornima

11:46:24 AM