About me
I'm Alex, residing in NYC, where I craft the future as a multifaceted designer. I'm fervent about utilizing design thinking for addressing intricate issues and producing visually enticing and practical designs across diverse platforms.
As an individual, I'm inquisitive, compassionate, and constantly ready to grasp new knowledge. Cooperation is vital to me, and I excel at partnering with varied teams to develop efficient design solutions. I trust in the significance of transparent communication and proactive listening for establishing solid connections with clients and coworkers.
In the course of my profession, I have had the privilege to collaborate with an array of clientele, such as startups, non-profit organizations, and renowned corporations. My enthusiasm for design and dedication to perfection has garnered me acknowledgment in the field, inclusive of awards and appearances in design periodicals.
suruthipoornima4302@gmail.com
Phone
+91 88255 60343
Services
End-to-end product design
Motion design
User experience design
Product strategy
Framer & Webflow development
Branding, visual identity design
Projects & Research Experience
2024
HospiHive - Application/ Responsive Website
UX/ UI Designer
Developed user-friendly interfaces for the app and website, optimizing the documentation process for healthcare professionals and reducing time spent on record-keeping tasks.
Implemented features to ensure seamless integration of the app with existing health record systems and the transmission of patient profiles to other hospitals at the patients' disposal.
2023
BookNWash - Case Study (Application)
UX/ UI Designer
Designed an intuitive user interface for an application for booking slots for hostel washing machines.
Implemented user experience mapping that streamlined the application flow, projecting a 40% decrease in time spent on the booking process.
Consulted with stakeholders to implement innovative features that improved app usability.
2019 - 2022
Trials of Athena - RPG-based Learning Application
Product Designer (Team of 3)
Developed an interactive and engaging role-playing game focused on tutoring STEM concepts to students in higher secondary education.
Conducted Market Research, SWOT analysis, etc, on competitor products, identifying market gaps and opportunities to improve user experience.
Conceptualized user interface designs and prototypes in Figma & Photoshop, including gamification
elements to motivate students to complete challenges, projecting more than 35% retention rate.
Tools
Figma
Design
Slack
Communication
GitHub
Development
Notion
Documentation

Linear
Creating & managing tasks
Zoom
Meetings